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Write a response of no more than 900 words to the following problems from Ch. 13, “The Balanced Scorecard and Business Value of Information Technology”.
- Select a prominent public company, such as Apple, Google, or Microsoft. Obtain recent annual reports and news articles about the company. Using that information, develop a strategy map that describes the company’s performance. Start by defining its value proposition, and then identifying key business processes that deliver that value proposition.
- Use the company that you selected for Problem 1. Identify examples of its learning and growth efforts and explain how those might affect its business process performance.
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