Firm’s procurement activities

Q2. In the firm’s procurement activities, some of the ethical issues that may arise are accepting supplier favors, conflict of interest, confidentiality of information, biased treatments, and not acting with integrity. Accepting gifts of favors from suppliers is a common unethical behavior that can affect the decision of buyers to select or evaluate suppliers. Conflict of interest arises when buyers or close family members have a direct financial interest in the suppliers’ organization, thus leading to a breach of ethics. Confidential information has to be shared only when needed and between liable people; however, when unintended parties share trade secrets, it becomes unethical.

From my experience, I have witnessed unethical issues in a familiar organization where it agreed on a two-year supply contract with a foreign supplier. However, a drop in demand for the company’s items was depressing profit, and suddenly another supplier guaranteed reduced supply prices that could re-establish margins. Such an opportunity required the company to break a contract with its first supplier without a cause. Legal actions by the supplier were unlikely due to the company’s small size, but the act was unethical.

Q4. A firm that has attained a cost focus strategy is Redbox. The approach requires competition based on the price to target a narrow market. A company that follows cot focus strategy does not charge low prices in the industry, but instead, it charges little in relative to what others have to offer within the target market.

Redbox advantage to use cost focus strategy is sustainable because it used vending machines that are placed strategically outside grocery stores and retail outlets. The store rents DVDs for only $1. While there are numerous ways to view movies like streaming video through subscriptions provided by a company like Netflix, Redbox offers an unparalleled level of low prices and advantage of conveniences.

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