Defending Share
Select one different section from the article and write a brief report (no more than 1 page each) covering the following:
**Section Chosen: Defending Share
1. explain what you learned from reading the section (that adds new understanding to marketing);
2. explain the role of the jobs-to-be-done framework and how it can be used for segmentation and targeting (in the “science of marketing”);
3. include examples from real companies (that you can get anywhere, except the article itself — get from our textbook, the internet, practical experience, etc.
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