Assignment 2: A New Marketing Opportunity
The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer or marketing healthcare services to international consumers.
2) Draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course.
In a separate 6- to 7-page Microsoft Word document
3) Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO. In other words does targeting one or the other group make sense in light of either of the proposals you have just drafted?
4) Decide which (if either) of the strategies should be a part of your marketing proposal. Explain why and be sure to address each of the following:
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