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In a 2 to 3 sentences each, describe how Macy’s could pursue each of the following potential Strategies.
- Market Development
- Market Penetration
- Product Development
- Related Diversification
- Unrelated Diversification
- Forward Vertical Integration
- Backward Vertical Integration
- Horizontal Integration
- Retrenchment
From the 9 potential strategies above, what 2 do you think are the best and why? (Recommendations) Explain why for each in 2 to 3 sentences.
- Best Strategy 1
- Best Strategy 2
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