HOMEWORK HELP | Create a professional marketing research brief for the CEO of an organization.

Purpose of Assignment

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An organization must first understand its targeted consumers’ buying influences and behaviors to achieve effective relationship marketing. This assignment helps students formulate and develop the critical first part of a marketing plan helping an organization fulfill the needs of its client base. This assignment provides a pathway for students to learn how to create the foundational building blocks of an effective marketing plan maximizing its interaction with customers.

Assignment Steps

Create a 1,050-word professional marketing research brief for the CEO of an organization.

Develop the brief as if it will be later incorporated into a complete marketing plan, including the following:

• Marketing Research List of Topics:
  • Target Market
  • Consumer Analysis
  • Customer Profile
  • Primary and/or Secondary Research utilized
  • Consumer Research and Monitoring

Note: Be sure to include an overview of demographics (age, income, career, etc.) and psychographic analysis (activities, interests and opinions) with the target market section. Do not make this a detailed analysis, but a high-level overview.